Subscription Monetization
I design and optimize subscription business models, covering pricing architecture, packaging, paywall design, and unit economics across DTC and B2B contexts.
I build subscription products that grow revenue without growing costs.
Over the past 10 years I've owned end-to-end product roadmaps for B2C subscription platforms at Allianz Partners, DIRECTV, and now Ligas Flex, spanning pricing architecture, funnel optimization, churn reduction, and market expansion across the Americas and Europe. My work sits at the intersection of product management, data analysis, and monetization strategy.
A few things I'm known for:
I hold an MBA from the University of Virginia Darden School of Business, a BS in Economics from Universidad del CEMA, and active P&C and Life & Health insurance licenses in Florida. I'm also President of the South Florida CPCU Chapter, which gives me a unique lens into how insurance products are evaluated, priced, and distributed at the ground level.
I'm currently open to Senior Product Manager and Growth PM roles in SaaS, fintech, or insurtech where subscription monetization, pricing strategy, and retention are core to the product mission.
Career
Product Manager
Growth & Monetization
Jan 2026 – Present
Ligas Flex LLC · Miami (Remote)
B2C SaaS startup building a subscription-based sports league platform. Led product strategy, monetization, and growth across payment redesign, retention systems, and pre-launch demand validation.
Product Manager
Growth & Monetization
Nov 2022 – Jan 2026
Allianz · Miami (Remote)
Owned the roadmap for a DTC travel insurance platform across web and mobile. Drove pricing architecture, onboarding redesign, and market expansion, scaling the portfolio across the Americas and into Europe.
Product Manager
Subscription & Revenue Growth
Jan 2018 – Mar 2020
DirecTV · Argentina
Built subscription revenue and churn forecasting models for executive planning. Launched a B2B product line and a prepaid-to-postpaid conversion flow, while reducing fraud-driven leakage across high-risk cohorts.
Product Analyst
Subscription & Revenue Growth
Jun 2015 – Dec 2017
DirecTV · Argentina
Coordinated across six business units on pricing and channel strategy for new product launches, contributing to $10M in annual revenue growth and earning a promotion to PM.
Academic Background
MBA
Aug 2020 – May 2022
University of Virginia · Darden School of Business
Charlottesville, VA
Top-15 MBA program with a focus on general management and business strategy.
BS in Economics
Mar 2010 – May 2013
Universidad del CEMA · Buenos Aires
Buenos Aires, Argentina
Rigorous economics program at one of Argentina's leading private universities, with a strong quantitative and market-oriented curriculum.
Skills & Focus Areas
I design and optimize subscription business models, covering pricing architecture, packaging, paywall design, and unit economics across DTC and B2B contexts.
I build pricing models grounded in cohort analysis and demand elasticity, restructuring price points and benefit mix to improve conversion without increasing cost-to-serve.
I own top-of-funnel strategy across paid media, landing pages, and checkout flows, running experiments to reduce CAC and improve volume and quality of new subscribers.
I diagnose churn through funnel and cohort analysis, then design onboarding, engagement, and win-back programs to extend customer lifetime and improve MRR.
I work across SQL, Mixpanel, Tableau, and Excel to build forecasting models, segment users, and surface actionable insights that drive product and commercial decisions.
I have launched products across Latin America, North America, and Europe, navigating regulatory frameworks, localizing pricing, and building distribution for new markets.
GitHub
Live from the GitHub API.
Get in touch
Interested in discussing product strategy, subscription models, or growth? I'd love to hear from you.