Bookshelf

Subscribed

Tien Tzuo

The case for why every company is becoming a subscription business, and what that requires from product and operations.

The Automatic Customer

John Warrillow

Nine subscription models explained through real businesses. Useful for thinking about which model fits your product and customer.

The Forever Transaction

Robbie Kellman Baxter

How to build relationships that outlast individual transactions. The strategic foundation of any recurring revenue business.

Freemium Economics

Eric Seufert

How to use analytics and user segmentation to convert free users. One of the clearest books on conversion funnel thinking for subscription products.

Never Lose a Customer Again

Joey Coleman

The 100-day onboarding framework for turning new buyers into long-term customers. Strong on the emotional phases of the early subscription journey.

Monetizing Innovation

Madhavan Ramaswami & Georg Tacke

Why most new products fail at monetization before they ever launch, and how to build pricing strategy into product development from day one.

Obviously Awesome

April Dunford

Positioning done right. The book that makes you rethink how customers actually understand what you sell, and how much that affects willingness to pay.

$100M Offers

Alex Hormozi

Blunt and practical on how to package value so price becomes secondary. Better as a frameworks book than a strategy book.

Competing Against Luck

Clayton M. Christensen

Jobs to be Done theory applied to strategy. How understanding the job a customer is hiring your product to do changes everything, from roadmap to pricing.

Product-Led Growth

Wes Bush

The definitive intro to PLG: using the product itself as the main acquisition, conversion, and retention channel. Essential reading for anyone building a self-serve funnel.

Hacking Growth

Sean Ellis & Morgan Brown

The original growth hacking playbook. Covers the cross-functional growth team model and the experiment loop that made companies like Airbnb and Dropbox scale.

Lean Analytics

Alistair Croll & Benjamin Yoskovitz

How to pick the one metric that matters at each stage of your company. One of the most useful books for PMs learning to build a data-informed culture.

Hooked

Nir Eyal

The habit-formation framework behind the products people come back to without being asked. Important for thinking about engagement and retention design.

Don't Make Me Think

Steve Krug

The usability classic. Short, opinionated, and still the best single book on how real users interact with products, especially useful for checkout and onboarding flows.

Thinking, Fast and Slow

Daniel Kahneman

The foundation. System 1 vs. System 2 thinking and the cognitive biases that shape every decision, including whether someone buys, upgrades, or cancels.

Predictably Irrational

Dan Ariely

How humans make decisions in consistent, predictable, and irrational ways. Directly applicable to pricing page design, free trial framing, and anchoring.

The Psychology of Persuasion

Robert Cialdini

The six principles of influence (reciprocity, commitment, social proof, authority, liking, scarcity) that underpin almost every conversion optimization technique.